• James Surowiecki on China's 'Consumption Problem'

    In the latest Financial Page column at The New Yorker , James Surowiecki takes a look at consumption in China. The worlds's most populous nation has developed a reputation for thrift to the extreme. He estimates that Chinese households and institutions sock away $2.5 trillion a year. And consumption is just 35% of GDP--"significantly lower than for most Asian countries and only half the rate in the United States," Surowiecki writes. But it hasn't always been this way in China: One common explanation for this thrift is that it’s the product of “Confucian values.” Yet China has not always been so thrifty—in the eighties, consumption was more than fifty per cent of G.D.P.—and today other “Confucian” countries consume far more than China does. The real source of China’s underconsumption is the way it manages its economy. Credit isn’t always that easy to come by. China’s policy of holding down the value of its currency means that consumer prices are higher than they would otherwise be, which obviously discourages spending. And, as a recent McKinsey Global Institute study points out, once you move beyond China’s biggest cities, there’s often a dearth of retail outlets and products for sale. Potential spenders are also held back by systemic issues. Paradoxically, in this still putatively Communist society, families for the most part have to fend for themselves. Health insurance is limited in what it covers and far from universal, so getting sick can be a costly proposition. Only a fraction of the workforce receives unemployment benefits, while pensions are underfunded and haphazardly administered. A scarcity of student loans and subsidies for higher education, meanwhile, means that paying for college requires hefty savings. The inadequacy of the social safety net forces the Chinese to engage in “precautionary savings,” buffering themselves against disaster. A recent Brookings Institution study attributes much of the increase in household savings to the rising cost of health care, together with that of housing and education. Read The Frugal Republic here .
  • American Consumers: Resetting Behavior and Refocusing the Economy

    John Gerzema , Chief Insights Officer for the marketing firm Young and Rubicam , sees a major shift in the "post-crisis" behavior Americans. He says the American consumer is "de-leveraging," and he is bullish on what that means for the future of the US economy. The consumer is newly empowered, in Gerzema's view, and he outlines how this will bring about positive change in the economy in this Ted talk:
  • Janet Yellen on Limited Strength of Recovery

    San Francisco Fed President Janet Yellen spoke in Phoenix yesterday, and she presented a relatively reserved view of the economy. it was her first speech since the economy entered its current recovery phase, and she defended and commended government action in fighting off economic meltdown. But she also warned that this recovery is going to be very slow. And she focused on two key factors--household spending and the woeful labor market: Consumers have surprised us in the past with their free-spending ways and it’s not out of the question that they will do so again. But I wouldn’t count on them leading a strong recovery. They face high and rising unemployment, stagnant wages, and heavy debt burdens. Their nest eggs have shrunk dramatically as house and stock prices have fallen, and their access to credit has been squeezed. It may be that we are witnessing the start of a new era for consumers following the harsh financial blows they have endured. 2 We often hear the word “deleveraging” used to describe the push by financial institutions to scale back debt and build equity. Households too have now begun to pay down debt and rebuild their savings. This phenomenon can be seen not only in the United States, but in most countries that experienced similar housing booms. The United States was hardly the only country where households borrowed heavily just before a severe housing bust set in. And those countries with greater increases in debt relative to income before the crisis experienced greater declines in consumption spending once the crisis began. In the United States, the personal saving rate, which had fallen to an incredibly low 1 percent in early 2008, has averaged 4 percent so far this year and may well rise higher. In the current environment, such belt-tightening makes great sense from the standpoint of individual households. In fact, some households may have no other option because their access to credit has been crimped. Over the long run, higher saving is surely a good thing for our economy because it provides capital that can be devoted to modern infrastructure, technology, and other productive investments that enhance our standard of living. All the same, the transition to a higher saving plane could be painful if it reduces the growth rate of consumer spending for an extended period. Weakness in the labor market is another factor that may keep the recovery sluggish for quite some time. Payroll employment has been plummeting for more than a year and a half, and, even though the pace of the decline has slowed, unemployment now stands at its highest level since 1983. In addition, many workers have seen their hours cut or are experiencing involuntary furloughs. To bolster earnings in the face of weak revenue growth, employers have been aggressive in cutting labor costs and jobs, and my business contacts say they will be reluctant to hire again until they see clear evidence of a sustained recovery. Weak demand for workers is also putting a lid on paychecks. Wages are barely rising. A well-known measure of overall employment costs rose by only 1¼ percent over the past year, the smallest increase in the history of the series. High unemployment, weak job growth, and paltry wage increases are a recipe for sluggish consumer spending growth and a tepid recovery. The U.S. experienced so-called jobless recoveries following the previous two recessions in 1991 and 2001, when job creation remained weak for several years following the business cycle trough. In both cases, output growth was less robust than in the typical recovery and, unfortunately, things seem to be shaping up similarly this time around. Since she gave the speech in Phoenix, Yellen's comments about the real estate market were both interesting and relevant to the local crowd. And she also addresses the Fed's monetary policy, past and present. Read the full speech here .
  • IMF Chief Economist on Difficult Recovery Ahead

    The International Monetary Fund 's chief economist, Olivier Blanchard , previews the findings of the coming World Economic Outlook in a new article for the IMF's Finance and Development magazine. Blanchard writes that the global economy is in recovery, but as we've heard from so many economists, the recovery is going to be long and slow. Blanchard adds that it might be difficult to sustain, and that growth "will require delicate rebalancing acts, both within and across countries." At the center of this "balancing act" is the US. Blanchard writes: The United States was not only at the origin of the crisis, it is central to any world recovery. Consumption represents 70 percent of total U.S. demand, and its decline was the main near-term cause of the fall in output in this crisis. The ratio of U.S. household saving to disposable income, which was close to zero in 2007, has increased to about 5 percent. Will the saving rate go back to its 2007 level? That would not be desirable, and it is unlikely to do so. On the one hand, some of the increase in saving in the last year probably reflected a wait-and-see attitude on the part of consumers, an attitude that will go away as the smoke clears. On the other hand, the saving rate tends to go up as output and income expand. And even if financial wealth returned to its pre-crisis level—be it in housing (which seems undesirable and unlikely) or in stocks—and output returned to its trend path, U.S. consumers still would probably save more. The reason is that the crisis has made them more conscious of tail risks—events that are unlikely to occur, but when they do have devastating consequences. So, it appears, the US consumption is not going to reach pre-recession levels--or at least not anytime soon. So what will drive recovery? Blanchard suggests that the best hope comes from Asia, where China and Asian emerging markets could help by importing more--though their incentives to do so are not immediately clear. Read Sustaining a Global Recovery here .
  • A Look at Consumer Spending--1990-2009

    As a good follow to yesterday's post about consumer debt and saving, we thought this chart from NPR's Planet Money . It shows personal consumption from 1990 to the first quarter of 2009. A steady climb all around. And while the consumption of both durable and non-durable goods is dipping so far this year, spending on services keep rising (though at a slower rate). Read the Planet Money post here .
  • 'Economic Impact of Increased Savings' from McKinsey Quarterly

    American consumers took on debt at a rapid rate to start the 21st Century. Take a look at this chart of houshold debt from the McKinsey Quarterly : So when the bubble burst, what happened? Americans stopped borrowing and started saving. Look at the fall in borrowing--starting just before the global economic crisis hit last September: The charts are from a new article by Charles Atkins and Susan Lund , consultants for McKinsey. In The Economic Impact of Increased US Savings , they write that the current trends could be part of a dangerous cycle: How far these trends will go is a critical economic uncertainty in the months ahead. The economic impact of today’s deleveraging will depend on how it unfolds—through income growth, higher savings, or some combination of the two. If incomes stagnated, for example, households could deleverage only by saving more. Every percentage point reduction in the debt-to-income ratio would require nearly a one percentage point increase in the savings rate. The US personal savings rate reached 5 percent in January, 2009. If this level prevailed and incomes didn’t grow, this would reduce the household debt-to-income ratio by five percentage points—which still wouldn’t be enough to restore the levels of indebtedness prevailing in 2000, before borrowing started to accelerate. But if incomes rose, households could both reduce their debt burden significantly over time and continue to consume. If US incomes grew by 2 percent a year, for instance, households could reduce their debt-to-income ratio by as much as they would in the scenario above—but with a personal savings rate of only 2.3 percent. Read the full article here .
  • Are You Spending Less? Where are you Cutting Costs?

    The Bureau of Economic Analysis has released data on personal consumption expenditures--what Americans spend on goods and services--over the last year. While Americans increased their consumption from December to January, the overall trend of the last year was to spend less. A lot less. In looking at the specific areas of spending from January 2008 to January 2009, Michael Mandel , chief economist for Business Week, was surprised by the second leading category: In real terms, Americans are spending $164 billion less (in 2007 dollars) in January 2009 compared to January 2008. Out of that, $112 billion is user-operated transportation--purchases of cars and trucks, and spending on gas and oil. But another $56 billion of decline came from food! That is to say, adjusted for inflation, real personal consumption of food fell by $56 billion. That's the second largest contributor to the decline in personal consumption. Number 3, clothing, was only $18 billion down. Mandel goes on to speculate that the rise in the cost of food last year helps explain why Americans are cutting back there, and that , perhaps, the "incessant public drumbeating about 'fat Americans'" has some effect. Read Mandel's full post here . We want your stories. Odds are you are spending less. So here are three questions: 1) Where are you cutting back (what goods or services are you spending less on)? 2) What was the event or piece of news that prompted you to cut spending? 3) Why did you decide to cut back where you did? Click on comments at the top of the post and share your answers.