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  • Achieving Sustainability

    Sustainability has become a buzzword in B-schools and board rooms, though at times it seems the word has different meaning for different people. Erik Rasmussen , CEO of the Copenhagen Climate Council , argues that it is the business world that can move sustainability from a topic of discussion to a reality. After all, he asks, "Who wants to work for a non-sustainable company?" Here is Rasmussen discussing business sustainability with Big Think :
  • Bill Gates Calls on Business Leaders to 'Innovate to Zero'

    Bill Gates changed the face of business with his success in leading Microsoft through the global tech revolution of the last few decades. Now he devotes his time and innovative thinking to fighting global poverty and trying to improve quality of life in developing nations. So his annual talk at the TED conference tends to focus on how technological innovation can help global development. This year, he focused on the dangers of climate change for the world's most vulnerable communities. And he calls for "lots of companies" to work on pushing forward energy technologies, and fast.
  • NASA's James Hansen Aruges That Steadily Increasing Carbon Tax is Good for Business

    Today people around the world are trying to figure out whether the international agreement reached at the Copenhagen Summit on climate change marks a major step forward in global negotiations, a compromise that fails to address the real challenges, or both . James Hansen , director of NASA's Goddard Institute for Space Studies and climatologist at Columbia University, has come to the conclusion that businesses need to be the driving force behind and push to fight climate change: Watch the full interview with Hansen here .
  • Copenhagen, Climate Policy Costs, and Looking for the 'Green Innovation Machine'

    Global economic and policy leaders--along with a lot of politicians, of course--are in Copenhagen this week to try to hash out new international policy on fighting the effects of climate change. Whatever they come up with is likely to have a substantial price tag, and much of the current negotiations, John Broder reports in the New York Times , are over how to pay for any plan, and specifically how to help developing countries pay so that they go along: Many poor nations are insisting that wealthier nations make deeper cuts in their emissions and contribute more money to help the poorer countries, a split that widened in Copenhagen on Tuesday as competing documents of a potential agreement circulated. Over time, some of the hundreds of billions of dollars the poorer countries are demanding will begin to flow, as global carbon markets become established and governments in rich countries begin to open the spigot of public spending. But in the meantime, the industrialized countries have proposed a relatively modest fund of about $10 billion a year for each of the next three or four years to help poorer countries adapt. Even that effort remains the subject of conflict over which countries should contribute how much, what body should oversee the spending and how to determine which projects qualify for finance . Meanwhile, Philippe Aghion , David Hemous , and Reinhilde Veugelers write today at Voxeu.org about the unfulfilled promise, so far, of a "green innovation machine." From 2001-2006, according to their study, only 2% of patent applications worldwide were for environment related technologies. If the cost of government action is going to be offset by economic growth, this trend needs to change quickly: The private green innovation machine is not up to the challenge. It needs government intervention to address a combination of environmental and knowledge externalities. Economists have long emphasised the importance of carbon prices as policy instrument to use. Properly factoring in directed technological change, i.e. taking into account that research will be directed to the most profitable projects, delivers new insights for the green policy agenda. Building on an endogenous growth model on innovation and environment developed by Acemoglu , Aghion, Bursztyn, and Hemous (2009), we discuss how government intervention should be designed to effectively turn on the private green innovation machine and, more generally, to fight climate change at the lowest possible cost for growth. Researchers choosing to direct their innovation activities at improving either clean or dirty technologies will typically target innovation towards the most profitable sector, taking into account the current state of technology in both sectors and government taxes and subsidies. In this directed-innovation perspective, governments need to address not only the standard environmental externality but also imperfections in the research sector, particularly those whereby past advances in old, dirty technologies make future production and innovation in clean sectors relatively less profitable. This introduces a new cost-benefit analysis to policy intervention. The cost of supporting the cleaner technology is slower economic growth while innovation switches from the more technologically advanced dirty sector to the technologically immature clean sector. These costs will be born initially. It will take a certain period before these losses will be recovered through their benefits in the form of higher and cleaner growth, once the clean sector is innovating. Read Kick-starting the green innovation machine here .
  • ICT to the Rescue--Or ICT's Role in Climate Change Solutions

    The short animated film below comes from the World Economic Forum , and it puts the onus on Information and Communication Technology firms to "further drive energy efficiencies across all industries" and, in turn, "make this a better world." No small feat. As you watch the four possible scenarios for worldwide response to climate change that the film sets up, notice the pressure places on ICT--as the constant among variables such as relative global cooperation and degrees of business innovation: The film was produced by Alex Blanchard and Mark Huri with the French firm, Swisskiss .
  • Marketplace Whiteboard: Cap n' Trade

    The House Energy and Commerce Committee burned the midnight oil again last night debating climate-change legislation. Committee chair Henry Waxman (D-CA) wants the bill out of committee by Memorial Day--this coming Monday--according to David Fahrenthold of the Washington Post . Whatever the details of the bill turn out to be, Cap and Trade provisions will be at the center. Marketplace 's Paddy Hirsch explains exactly how cap and trade works, in this Whiteboard video: Meet Cap 'n Trade from Marketplace on Vimeo .
  • Sustainability and Entrepreneurship

    In the winter of 2005, a student and professor team at Middlebury College in Vermont developed a concept for a business that would help people and companies reduce their environmental impact. Four years later, their idea is a successful business-- Brighter Planet . Professor Jonathan Isham and his former student Jake Whitcomb talk about their business and the intersection of entrepreneurship and sustainability in this lecture at Yale University: