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  • AdAge: Top 10 Apple Ads

    One more Apple/Steve Jobs story to highlight. This one is about Apple's success in mass marketing during the Jobs era. Advertising Age has a collection of the most effective ad campaigns during the era. Like the Mac vs PC series. This example is an online version of the ads that John Hodgman and Justin Long made popular: Check out The 10 Best Ads to Come out of Steve Jobs' Reign at Apple here .

  • New Ad Age Series Takes Viewers Behind the Scenes at Ad Agencies

    Ad Age is trying out a new series. Agency Digs will take viewers behind the scenes at various ad agencies. The first agency to get to show off its digs is Cramer-Krasselt . Anna Bologna , GM of Cramer-Krasselt's New York office, playing tour guide:

  • Twitter's New CEO and "Cracking the Code" On Advertising Revenue

    *** Costolo replaced Evan Williams as CEO of Twitter this week. The big move comes at what might be an historic period for the social media giant. In his role as COO of Twitter, Costolo had become known for pushing the advertising potential of the company. In an interview with Ad Age 's Abbey Klaassen at the IAB Mixx conference, Costolo said he and his fellow Twitter execs believe they have "cracked the code on a new kind of advertising." And he talked about something called "promoted accounts." Through using the same algorithms that help Twitter users connect with new people to follow through the "suggestions for you" feature launched this last summer, Twitter will help brands connect to the right people in the right way, Costolo says. Here's video of the interview:

  • Bob Garfield Rates the Super Bowl Commercials

    "If we can't depend on Anheuser-Busch at the Super Bowl, what can we depend on?" So asks Advertising Age's Ad critic Bob Garfield . Garfield was underwhelmed by the ads in yesterday's big game. In lamenting the quality of ads for this year's Super Bowl, he says there was a lot of "meh." Not a lot of bad, not much good. Just a lot of so-so. He says Anheuser-Busch's best ad was its simplest. He gave three stars for a Budwesier Select 55 15 second spot: No horses, no babies, no jokes. Just 15 seconds of interesting news: "The lightest beer in the world." The brewer's best spot of the game. The only ads to get more stars were from Audi, Chrysler, and Qualcomm (for its new FloTV). All garnered 3.5 stars from Garfield. You can read his full ratings by clicking here . And Garfield also breaks down the ads in a video over at AdAge . Click here to watch.

  • When Marketers Become Media Companies

    Ad Age editor Jonah Bloom says "the marketer has truly become the media owner." With technology lowering "cost of entry" dramatically in the digital age, some marketers are now able to take their messages directly to consumers. In this Ad Age video, Bloom discusses some of the recent success marketers have had, and suggests these are not exceptions, but signs of a larger trend:

  • Time Inc's Fran Hauser on Building Mobile Audience and Revenue

    As the head of digital for Time Inc 's style and entertainment group, Fran Hauser is charting a course in the new economy for some of the largest brands in publishing. And it appears she has had some success in monetizing digital delivery for the print power players. As People magazine, for example, builds its online and, more importantly, mobile readership, future success depends on finding successful new revenue models. AdAge praises her for transforming People.com "from a site that was very friendly to consumers into one that welcomes both readers and advertisers," and now names her one of 2009's "Women to Watch." Here's why:

  • Ad Industry's Bleak Outlook

    The top US advertisers cut their ad spending last year for only the fourth time since 1956. Ad Age's Data Center Analysis shows that the top 100 advertisers, as a group, spent 2.7% less on ads than the previous year. This year, not surprisingly, looks worse: The overall picture for this year is shaping up to be more grim: Measured media spending for the top 100 advertisers tumbled 8.1% in the first quarter, according to TNS. Moreover, Publicis Groupe's ZenithOptimedia forecasts an 8.7% decline in U.S. media spending in 2009 and 1.7% drop next year, with a tepid recovery -- 1.1% growth -- in 2011. It predicts U.S. spending declines of 5.1% in 2009 and 1.4% in 2010 and then growth of 2.4% in 2011 when it combines media spending and unmeasured disciplines. Last year's ad-spending drop may seem relatively mild. But full-year figures smooth out the stunning declines that came after financial markets imploded last fall. Brad Johnson, Ad Age's director of data analytics explains the report here: You can read the full Ad Age report here .