Sheena Iyengar believes the choice overload problem is "one of the biggest modern day choosing problems that we have." The more options we have, the less likely we are to choose any one of the options. Iyengar says this is true for buying jam, and for putting money away for retirement. She discussed some techniques for handling the choice overload problem in a recent talk at TEDSalon NY2011:
Posted
02-01-2012 9:22 AM
by
Graham Griffith
Filed under: finance, global business, marketing, investing, savings, sales, Sheena Iyengar, choice, Ted talks, retirement, columbia, consumer choice, choise overload problem