Sometimes creating markets for products can be a lot more difficult than creating products. Seth Godin says that "buying something for the first time" is a fairly recent phenomenon. Before the second half of the Twentieth century, we bought what our parents bought, who bought the products their parents bought. So the challenge for getting consumers to buy new things, even when those products could really truly make their lives better and healthier, remains quite high in parts of the world where people are still buying what their parents bought.
Godin discussed this challenge at the Acumen Fund's 2011 Investor Gathering:
Posted
12-16-2011 9:02 AM
by
Graham Griffith