Harley-Davidson and Other Brands that Speak to Women

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Do women want Harleys?  Well, some certainly do.  And it seems even a lot of women who don't own a motorcycle really like the brand.  We'll leave it up to you to figure out why that is.  But we mention Harley-Davidson because it scored very highly among women in a recent survey.  Forbes contributor Caleb Melby took a look at the survey results, and he highlights a few of the brands that do well among women: Barbie, CVS, Kotex...and Harley Davidson.  Melby writes:

Harley Davidson, the traditionally male-associated brand, scored with women this past year – landing it a spot on the index for the first time at number 194. The iconic motorcycle brand staged a series of initiatives to celebrate the growing number of women enthusiasts, including women-only garage parties, a first-ever female “biker boot camp,” and the launch of “women riders month.” The company also gave women the chance to interact with fellow female riders on a new website, featuring tips and advice on how to turn their riding dream into reality.

Read What Brands Do Women Want? here

Incidentally, Forbes has a lot of content focused on women in business right now.  Click here for Forbes's list of The World's 100 Most Powerful Women


Posted 08-26-2011 9:00 AM by Graham Griffith
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