Do women want Harleys? Well, some certainly do. And it seems even a lot of women who don't own a motorcycle really like the brand. We'll leave it up to you to figure out why that is. But we mention Harley-Davidson because it scored very highly among women in a recent survey. Forbes contributor Caleb Melby took a look at the survey results, and he highlights a few of the brands that do well among women: Barbie, CVS, Kotex...and Harley Davidson. Melby writes:
Harley Davidson, the traditionally male-associated brand, scored with women this past year – landing it a spot on the index for the first time at number 194. The iconic motorcycle brand staged a series of initiatives to celebrate the growing number of women enthusiasts, including women-only garage parties, a first-ever female “biker boot camp,” and the launch of “women riders month.” The company also gave women the chance to interact with fellow female riders on a new website, featuring tips and advice on how to turn their riding dream into reality.
Read What Brands Do Women Want? here.
Incidentally, Forbes has a lot of content focused on women in business right now. Click here for Forbes's list of The World's 100 Most Powerful Women.
Posted
08-26-2011 9:00 AM
by
Graham Griffith
Filed under: global business, marketing, brand building, branding, women, Forbes, brands, consumers, women in business, kotex, barbie, caleb melby, harley-davidson, cvs