We are seeing a rapid increase in the number of smartphone owners this year. eMarketer estimates nearly 50% growth of smartphone owners in the US over the course of 2011. Clearly phone makers and wireless carriers are happy about this growth. Marketers that have developed successful strategies for reaching consumers via mobile web apps should also be happy. Those that haven't need to get to work. Here is eMarketer's estimates for mobile internet usage in the US through 2015:
At first glance, this appears to us to be a conservative estimate, given the rapidly rate of smartphone ownership. Read Two in Five Mobile Owners Use Internet on the Go here.
Posted
08-24-2011 8:09 AM
by
Graham Griffith
Filed under: marketing, iphone, web, mobile phones, mobile marketing, smartphones, emarketer, mobile ads, android, mibile web, mobile internet marketing