So the economy is still struggling, and many consumers are reluctant to spend. There is plenty for retailers to be down about. But Marshall Fisher says in some ways this is a great time to be in retail. For one, it is quite easy to figure out how to match supply to demand. Fisher is a professor of management at the Wharton School of Business, and he and Harvard Business School professor Ananth Raman recently made the case for more efficient use of data in The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance.
Fisher discussed the book recently in this short interview for Knowledge@Wharton:
Posted
08-21-2011 8:38 PM
by
Graham Griffith
Filed under: global business, supply and demand, Wharton, retail, knowledge at wharton, supply chain, knowledge@wharton, data, ananth raman, marshall fisher, science of retail