This chart from Marketing Sherpa reveals how marketers from nearly one thousand companies allocate their B2B marketing budgets:
Note that this does not necessarily mean that marketers place double the emphasis on Web design as they do with social media. Marketing Sherpa's Jen Doyle points out that the first two items on the list--Website design and tradeshows--require "significant expenses" to do right.
Read Doyle's analysis of the B2B marketing budget survey here.
Posted
08-19-2011 6:55 AM
by
Graham Griffith
Filed under: marketing, online, marketing sherpa, b2b, marketing charts, social mediadia marketing, web marketing, jen doyle, b2b spending, tradeshows, marketing budgets