B. Bonin Bough, PepsiCo's head of digital and social media, says digital consumption has replaced music as "the beacon of culture."
At the 2011 Aspen Ideas Festival, Bough discussed the future of digital marketing with Stephen Cannon, Vice President, Marketing, Mercedes-Benz USA, and Bernardo Huberman, Director of HP's Social Computing Research Lab. And all three agree that the social media space will soon dominate the consumer-company relationship, with consumers in the driver's seat. Here is an excerpt from the discussion:
Watch the full discussion at FORA.tv, here.
Posted
08-08-2011 9:50 AM
by
Graham Griffith
Filed under: global business, marketing, advertising, social media, digital marketing, social media marketing, digital advertising, aspen ideas festival, digital apps, bernardo huberman, fora, b bonin bough, stephen cannon, digital strategies