Peter Thum sees water as the big resource challenge of the century. Thum founded his social entrepreneurship venture, Ethos Water, with the idea to sell water in developed countries to pay for clean water programs in places that need them. It took a bit of time for the plan to come together and provide enough real revenue to make a difference, but then Starbucks stepped in and bought Ethos and the model proved scalable.
Thum recently talked about how his idea for Ethos came about with Big Think:
Posted
08-02-2011 8:33 AM
by
Graham Griffith