Back to School Shoppers Spending Less

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The National Retail Federation is projecting a 3% drop in back-to-school spending this year.  Given last year's big jump in spending, the drop is a big disappointment for retailers, especially in the electronics sector.  While parents and students will focus most of their back to school spending on computers and other electronics, they will on average spend 11% on those goods than last year. 

The NRF surveyed nearly 9,000back-to-school shoppers and found some interesting, if not entirely surprising, ways in which the slow economic recovery is affecting their consumer choices.  Here are the results:

Chart: Back-to-School 2011 - How the Economy is Impacting B2S

Tags: retail, back to school, national retail federation
Back-to-School 2011 - How the Economy is Impacting B2S
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Read the press release for the NRF report here.


Posted 07-27-2011 9:31 AM by Graham Griffith
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