In the analog media days, advertisers worked within much clearer parameters. For example, video ads basically came in one size and shape. But online video is a totally different story. And we haven't quite figured out how to best connect with consumers via video ads, though we may be getting closer.
eMarketer reports on new research from Yahoo! that shows that pre-roll, mid-roll, and post-roll videos stick with viewers more than any other format:
Read In-stream Online Video Boosts Brand Recall here.
Posted
07-20-2011 8:19 AM
by
Graham Griffith