What's in a name? That which we call Facebook. By any other name it would be as ubiquitous and penetrating of our culture. No?
Branding experts say that the name of a company can matter a lot. And the founders of some of the most successful companies of the digital age agree. WNYC's Lisa Chow and Jim Colgan wondered about the challenge of naming a startup, so they asked for naming tips from some founders of successful companies, like Apple and Twitter. They also spoke with founders of startups that are not exactly househould names, and, coincidentally or not, did not take off:
Read more and test your knowledge of company names here.
Posted
07-19-2011 9:49 AM
by
Graham Griffith
Filed under: marketing, startups, branding, Twitter, Apple, digital business, tech business, jack dorsey, company names, naming a startup, lisa chow, wnyc, naming, jim colgan, steve wozniack