P&G has some ambitious growth goals. As Scott Anthony, Managing Director of Innosight Asia-Pacific, points out, P&G aims to grow about $4 billion in revenue. Growth of that size is hardly possible without constant innovation. And Anthony argues that P&G is one of the most innovative companies in the world. But, as Anthony points out in an article at Harvard Business Review, P&G's hit rate with new innovations was not very good. So they made some changes. They are developing a "new growth lab," and it has already started to pay dividends.
Anthony discussed P&G's new approach in this brief interview:
Posted
07-11-2011 8:59 AM
by
Graham Griffith