There are many reasons for a business to work to be more "green." But in this day and age businesses want credit for making the effort to build and follow sustainable practices. That means making sure customers understand the aims and the process for going green. To this end, Kelly Spors recommends getting customers to participate in the initiatives. And in a post for Small Business Trends she advises these four approaches:
1. Use social media to talk about green.
2. Donate a portion of profits to charity.
3. Give customers an easy way to help.
4. Inspire them to go beyond.
Read 4 Ways to Engage Your Customers in Your Green Efforts here.
Posted
07-07-2011 2:01 PM
by
Graham Griffith