Sergio Balegno, Marketing Sherpa's director of research, shares the following chart today:
This is the result of a survey of 3,300 marketers. What does it reveal? Perhaps not so surprisingly, it turns out that most marketers choose social media tactics that are "fast and easy," as Belagno notes. But that means they are shying away from the tactics that are most effective. Blogger Relations leads the pack in effectiveness, but also "has the highest degree of difficulty in terms of time, effort and expense."
Read Balegno's analysis of the survey here.
Posted
06-22-2011 8:32 AM
by
Graham Griffith