At Marketing Profs, Kfir Moyal predicts that "this is the decade for geotargeted local advertising."  While companies have long known that marketing that works for one community may not work in others--and this is especially true for global companies marketing to different countries--the tools that make targeted marketing campaigns feasible now exist as they have not before.  Online breakthroughs like Foursquare have revealed the potential for geotargeting, and the delivery platforms are all there to be used.  That said, shifting from a blanket marketing campaign to targeted advertising may be scary.  But Moyal offers up seven steps to take to make it less so.  They are:

1. Decide which geographies to target

2. Determine the right channels

3. Generate creative

4. Create campaigns per geo

5. Validate

6. Test

7. Monitor

Read about these seven steps here.