Not many years ago, the only businesses that needed content editors were in the media business. Now, most companies are essentially content creators in some capacity. As Ann Handley, chief content officer for MarketingProfs, writes, "everyone doing business online is a de facto 'site publisher.'" With Chief Content Officer becoming an essential management position, Handley offers this list of "11 key traits" to look for when hiring:
1. Training as a Print or Broadcast Journalist
2. Nose for a Story
3. Digital Intuition
4. Business Acumen
5. An Amateur Passion
6. A Community Leader
7. Social DNA
8. An Open Mind
9. Knowledge of the Industry... or Not
10. A Winning Personality
11. Editorial Skills
Read Handley's elaboration on these traits here.
Posted
05-31-2011 3:37 AM
by
Graham Griffith
Filed under: brand, online business models, strategic management, marketing profs, online marketing, digital marketingrketing, digital brand, contagionent creation, chief content officer, content, ann handley