It has to be frustrating for marketers. You work hard to get consumers to like your brand. And by "like your brand," we mean click "like" on Facebook--a big win as it allows you to engage with them more through social media and build them as brand advocates. But then, according to Marketing Charts, just over half of your Facebook fans decide they no longer like you. What went wrong?
It appears that some marketers turn off their new-found friends/brand advocates by being a little too overzealous. This chart from Marketing Charts shows the top cited reasons why consumers change their minds when it comes to liking brands on Facebook:
Read more from Marketing Charts here.
Posted
03-10-2011 8:33 AM
by
Graham Griffith