As Co-Founder and Chief Branding Officer at Outspoken Media, Lisa Barone works with companies on their online content management.  She is a big believer in the idea that managing your brand today is largely about managing your online content.  And judging from her latest advice piece at Small Business Trends, Barone doesn't want to hear any excuses.  She writes, "If content creation is an area that still makes you a little uneasy, it’s time to tackle it."  And she sets out to debunk four myths of content management, and some tips on overcoming those myths.  Myth number 3 is "They’re not publishers:"

Are you using any combination of a website, a blog, social media or a wiki to market to your customers and build your business? Then congratulations – you’re a publisher. With that responsibility means now you have to start thinking like a publisher. It’s not enough to run your blog or your content marketing like it’s a hobby – you need to put an editorial calendar in place and plan out what you’re going to say, when and why you’re going to say it. Even if you don’t have a website and you’re running your business from your Facebook page (which you shouldn’t do, BTW), you’re responsible for generating your unique brand message, inspiring fans and sometimes gathering user-generated content. Once you accept that, you being to look at content not as simply something you publish, but as a way of attracting and retaining more clients.

Read about the other 3 myths here.