Cars (and trucks) dominated the old ad models.  Before the digital age, print and broadcast media depended on the automakers for a hefty percentage of their overall ad sales.  So it is interesting to watch for signs of their success in developing digital models. 

Ads for cars were back in a big way during the Super Bowl this year.  That's not a huge surprise.  But some of the Super Bowl ads went viral in a big way.  That is, they succeeded in getting attention online.  So Chrysler, which opted to use all the ad time it purchased for the big game in one chunk, saw its ad play over 8 million times online.  And Volkswagen did even better with this ad:

That ad was the most-shared video for the month of February, according to Marketing Vox.  Chrysler's was second.  You can see the top ten list here.