The majority of internet users in the US will be on Facebook soon.  eMarketer is projecting that use of Facebook will increase by over 13% this year, bringing the total users to 132.5 million.  That represents 57% of internet users, according to eMarketer.  And even more opportunities for marketers to connect with valuable consumers through social media.  But with the competition also likely to want to take advantage of Facebook's growing community, it is more important than ever to have a consistent approach.

Sean Howard shares a list of five Facebook tips for marketers and brand managers at Marketing Profs:

Tip #1: Use visibly defined rules.

Tip #2: Open up your Wall!

Tip #3: If you moderate, tell the group.

Tip #4: Be upfront about deletions.

and Tip #5: Obey your own rules.

Read Howard's explanations for these tips here.