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Susan Payton, founder and president of Egg Marketing and Public Relations, says startups are like babies.  They require a lot of nurturing and you best know what you are in for before deciding to have one.  Writing at Small Business Trends, Payton lays out four reasons to not launch a startup:

1. Money Burns Like Kindling

2. The Learning Curve Is Tough

3. You May Kill Your Co-Founder

4. The Competition Beats You to It

Daunting enough?  For those who recognize the dangers but still feel they have what it takes to weather the early days of a startup, Payton does provide some helpful tips.  For example:

How to Keep Your Friend and Make Money: At the outset of your startup, determine what each of you will do. What are each of your strengths? What will you each be responsible for? It’s a good idea if one of you takes the CEO role and can make executive business decisions. Make it clear who has what authority. Stay in constant contact, and don’t let aggression build up. Go out for beers together every once in a while.

Read the full post here.