As Director of the Lab for Social Computing at the Rochester Institute of Technology, Elizabeth Lane Lawley is impressed with a lot of the ideas of creative directors these days. But she believes a lot of them aren't connecting with some potentially valuable customers. In this talk at CaT London--now available from AdAge--Lawley argues that by ignoring consumers because of where they live, or their age, or perceptions about the way they live, limits the reach and viability of social media strategies:
Posted
01-25-2011 8:25 AM
by
Graham Griffith
Filed under: marketing, advertising, AdAge, Advertising Age, social media, Ad Age, digital advertising, social media advertising, elizabeth lane lawley, foursquare, CAT London