Are companies like Zipcar onto something? The car-sharing company caters to those who would rather pay a fee for sharing cars than shell out the dough to own their own. Rachel Botsman, author of What's Mine Is Yours: The Rise of Collaborative Consumption, says that companies with business models based on sharing are tapping into natural human behavior.
Here she is discussing this collaborative consumerism in a recent Ted Talk:
Posted
12-21-2010 11:10 AM
by
Graham Griffith