David Garland of The Rise to the Top is comfortable pushing for attention, and he thinks all entrepreneurs should embrace celebrity.  Not the US Weekly version of celebrity, but rather celebrity as a "trusted resource," and a "go-to person and company," as Garland writes at Small Business Trends.  And Garland believes a trusted resource does the following:

• Educates, entertains and inspires.
• Makes a lot of money because people know, like and trust him or her.
• Is often a person as opposed to a faceless company.
• Is accessible and transparent on social media sites, via e-mail, etc.
• Is not all-knowing and stuffy, but instead friendly and helpful.

Read Garland's advice on how to become a trusted resource here.