Don Tapscott--Chairman of nGenera Insight and Professor of Management at the University of Toronto--is author or co-author of several books that look into how the business world is shifting. His most recent book is Macrowikinomics: Rebooting Business and the World, the follow-up to the best selling Wikinomics: How Mass Collaboration Changes Everything (Anthony D. Williams is co-author on both books). He was a guest recently for Tea with The Economist, and he spoke about the book and how the opportunities for businesses to dramatically change their cost structure and their relationships with consumers by embracing social media tools:
Posted
12-07-2010 8:54 AM
by
Graham Griffith