Kenya's Ambassador to the US, Elkanah Odembo, believes American businesses are overlooking a potentially vast market in Africa. He predicts that there will be 1 billion consumers across the continent, and that US firms should be seeking to engage with the growing middle class in African nations as Chinese companies have. Here is Odenbo speaking about business opportunities in Kenya and other African economies at the Wharton School:
Posted
11-29-2010 8:45 AM
by
Graham Griffith