comScore released the latest online video rankings this week, and they included some data on video advertisements. There are no big surprises in the overall rankings--Google sites, which includes YouTube, account for nearly 40% of all online video viewership. Hulu comes in at 10th in number of unique visitors, but is second only to Google sites in minutes per user. This may explain why advertisers seem to like the Hulu model. And indeed, in terms of the sheer volume of ads, Hulu is lapping the field. The site set a record with 1.1 billion ad impressions in the month. Take a look at the breakdown:
View a summary of comScore's findings here.
Posted
11-18-2010 9:04 AM
by
Graham Griffith
Filed under: marketing, advertising, google, Hulu, comscore, Internet ads, YouTube, online ads, online video, digital marketingrketing, internet advertising