We're on the hunt for signs of economic turnaround for businesses of all sizes. John Bingham, CEO of Piaggio America, is in aviation, so his company's fortunes depend on businesses buying his expensive products. And he sees what he calls "a progression" and a "visibility as to when we will get out of it" ("it" being the low spending times). He also argues that this is a good time for any business to look around at what its competitor's aren't doing--especially in terms of marketing--and take advantage. Here he is speaking with Forbes:
Posted
11-08-2010 7:45 AM
by
Graham Griffith
Filed under: global business, management, marketing, business, recovery, Forbes, business spending, piaggio aero, aviation, john bingham, piaggio america