Speaking at the 2010 ANA Conference, Samsung Chief Marketing Officer Ralph Santana spoke about his company's need to become a "culturally relevant brand." He considers this his main challenge, and he has to do it in a global business climate that seems to present a lot of moving targets. Here is an excerpt of that speech, provided by AdAge:
Posted
11-02-2010 9:05 AM
by
Graham Griffith
Filed under: global business, marketing, branding, AdAge, high tech, tech, ralph santana, culturally relevant brand, ana conference, building a brand, consumer, samsung