Jason Clay is a vice president at WWF, and he works with corporations in an effort to find more sustainable production processes.  He says WWF's research shows that we are "living in about 1.3 planets."  One potential solution is to make sure all products are made sustainability, Clay argues, and he says that the way to make that happen is to make sustainability a "pre-competitive" issues.  That means competitors working together on tackling some big consumption challenges--much as Dunkin Donuts, Starbucks, and Tim Horton's are teaming up to develop a new coffee cup.  

Here is Clay making the case for big brands as the potential saviors for biodiversity and sustainability, and sharing some examples of big companies that are working the problem (Cargill, Mars, Coca-Cola) at a recent TedTalk: