Earlier we highlighted some advice on big mistakes that leaders of large organizations make.  Some of the advice applies to smaller operations, but a lot of it doesn't quite fit for the startup entrepreneur.  So in keeping with the mistakes theme, here's a list of the top 10 Mistakes that Startup Entrepreneurs Make, that Rosalind Resnick--founder and CEO and Axxess Business Consulting Inc.--put together for the Wall Street Journal:

1. Going it alone.

2. Asking too many people for advice.

3. Spending too much time on product development, not enough on sales.

4. Targeting too small a market.

5. Entering a market with no distribution partner.

6. Overpaying for customers.

7. Raising too little capital.

8. Raising too much capital.

9. Not having a business plan.

10. Over-thinking your business plan.

Read Resnick's detailed descriptions of these common mistakes here.