You might remember some basic Physics. Like Newton's second law: force = mass X acceleration. But do you ever think about that law as an important marketing principle? Or how about Heisenberg's uncertainty principle? Okay, you probably don't remember that one, but Dan Cobley, marketing director at Google, does. He says that Physics was his first love, and that it helps him be successful as a marketer. Here is Cobley giving a very accessible Physics lesson for marketers at the TedGlobal conference:
Posted
08-30-2010 8:41 AM
by
Graham Griffith