Founder of SCVNGR On How Game Behavior Will 'Reshape' Education and Commerce

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Many of us have come to terms with the idea that as we are living our lives in the "real world," we are also maintaining our existence in a virtual world through social media sites like Facebook, LinkedIn, MySpace, or even Google and Yahoo.  Seth Preibatsch of SCVNGR, a business that builds scavenger hunts for mobile devices, calls this additional living space the "social layer."  And now that a lot of people are comfortable with that layer, many are adding a "game layer."  In this presentation at TEDxBoston, Preibatsch described how he thinks games are beginning to help steer behavior in education and business:


Posted 08-23-2010 8:55 AM by Graham Griffith
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