Laurie Santos is not an economist. She is a psychologist. She is also the director of the Comparative Cognition Laboratory at Yale, where she searches for a better understanding on human behavior--particularly our decision-making--by studying the behavior of a range of primates. So she may have a lot to offer economists (and marketers, and managers) on how consumers make decisions. In a recent talk at a TedGlobal conference, Santos discussed "monkeynomics," and showed that the irrationality of our decisions are not so uncommon:
Posted
08-02-2010 5:11 AM
by
Graham Griffith