In a long anticipated move, Tony Hayward resigned as CEO of BP yesterday. Most analysts viewed the move as essential for the company to have any hope of improving its standing with investors as well as the general public. Bob Lord, CEO of Razorfish, says there is really one way for BP to restore its brand, and that is to stop the oil spill in the Gulf of Mexico. And, he says, they should be clear with the public about what they are doing.
Watch the full Big Think interview with Lord here.
Posted
07-27-2010 5:53 AM
by
Graham Griffith