When a successful small business looks for new markets, that can mean looking to reach customers overseas. Such a move can reap rewards, but it requires some significant shifts in approach. Verne Harnish, who writes under the "Growth Guy" monniker, is all for taking the leap. Over at CNNMoney.com and Fortune Small Business, Harnish, CEO of the consulting firm Gazelles Inc., lists 5 strategies for any small business owner looking to go global:
1. Set ambitious goals;
2. Go multilingual;
3. Focus narrow and deep;
4. Source globally;
and 5. Follow the customer.
Click here to read Harnish's description of these strategies.
Posted
07-19-2010 9:18 AM
by
Graham Griffith
Filed under: Small Business, global business, fortune, growth, cnnmoney, gazelles inc., multilingual business, verne harnish, small business expansion, overseas expansion, growth guy