Seth Godin says most marketers operate with the idea that the less customers know, the better:
Ask them for advice about their competitors, they turn away and say "I
really wouldn''t know." Ask them for details about their suppliers, and
they don't want to tell you. Ask them to show you a recipe for how to
make what they make on your own, and "it's a trade secret." Their
perfect customer is someone in a hurry, with plenty of money and not a
lot of knowledge about their options.
So, Godin argues, this opens up great opportunities for marketers who want to make their customers smarter. Read Betting on smarter (or betting on dumber) here.
Posted
07-08-2010 6:23 AM
by
Graham Griffith