Tim Westergren changed the way a lot of Americans listen to music, and developed a successful business model for a digital media business when he started the online music service, Pandora. And the service has been growing this year, thanks, in part, to Apple. Westergren tells Charlie Rose that Pandora´s user numbers skyrocketed with the introduction of Pandora apps for the iPhone and iPad. Here´s an excerpt from that interview:
Westergren also discussed Pandora´s revenue model with Rose. And it is interesting to consider whether there are lessons for other digital media companies (newspapers, video services) in how Pandora runs its two-tiered subscription service. Watch the full interview here.
Posted
07-05-2010 11:46 AM
by
Graham Griffith
Filed under: Charlie Rose, advertising, digital media, Apple, digital business, revenue, online business model, Tim Westergren, Pandora, online ads, digital advertising