Lauren McEwen publishes Teen Vogue, and she believes strongly that the generation her magazine targets--whether called Generation Y or Millenials--is already changing the world. And as consumers, they are already in the driver's seat, McEwen argues, as they are able to influence buyers of all ages. In this talk at the L2 Generation Next Forum, McEwen shared some of her ideas of how brands can tap into that power of influence:
Posted
06-16-2010 3:47 AM
by
Graham Griffith