The Yankees may have moved past Manchester United to the top of Forbes Magazine's most valuable sports teams list, but globally, soccer--or football rather--remains king of sport business. And with the World Cup kicking off this week, South Africa is expecting a big payday and a boost to its GDP. CNBC's Squawk Box Europe broke down the potential economic benefits for South Africa, and also looked at the economic viability of professional football in Europe. And they think that in spite of rising wages and some debt issues, broadcast revenues are sustaining the sport's high spending ways:
Posted
06-09-2010 3:17 AM
by
Graham Griffith
Filed under: global business, cnbc, Premier League, sports economics, revenue, Europe, World Cup, manchester united, squawk box europe, soccer, football, copa mundial, business of sport, south africa, fifa, grant thornton, alan switzer, deloitte, broadcast revenue