Apple's iPad has made two important steps toward going global. The hot mobile device of 2010 is now available in the UK and Japan. It is just the latest success for Apple's latest success, and many marketers are bullish on the iPad's potential to deliver new ways for engaging customers. Gap is one retailer trying hard to get in on the game, having recently released its iPad application. And to hear Gap VP for global marketing Ivy Ross describe it, you'd think the iPad is the product of marketers' dreams. Marketplace's Steve Henn reported on Gap's efforts, and the iPad's potential as a marketing tool Take a listen here.
Posted
05-31-2010 1:55 AM
by
Graham Griffith
Filed under: global business, marketing, marketplace, brands, iPad, gap, global marketing, steve henn, mobile marketing, mobile devices, ivy ross