How IT is Driving Innovation in the Digital Age

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Erik Brynjolfsson, an economist at MIT's Sloan of Management and director of the MIT Center for Digital Business, studies the relationship between Information Technology (IT) and innovation.  He argues that, historically, companies that embrace new technology move ahead while those that do not become "laggards."  And, he says, that gap has widened in the Digital Age.  

Now, Brynjolfsson says IT is setting off a "revolution in innovation," in four areas: "measurement, experimentation, sharing and replication."

Watch the full interview with Brynjolfson here.  


Posted 05-13-2010 2:17 AM by Graham Griffith
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