Tom Wujec and 'The Marshmallow Problem'

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Curious about your workforce's ability to think and act creatively?  Give them some dry spaghetti and see how high a structure they can build to support a single marshmallow.  If they perform like teams of kindergarteners, then you're in luck.  And if they act like recent business school graduates?  Well, time to teach them the power of prototyping and action over organizing and talk.

In this Ted talk, Tom Wujec--Fellow at the design firm Autodesk and a proponent of iterative design--shares some of what he's learned from watching people struggle with the "marshmallow problem":


Posted 05-03-2010 9:34 AM by Graham Griffith
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