Lev Ekster graduated from law school last year and faced a bleak hiring picture for newly minted lawyers. So he made the most of a bad situation. Specifically, he made cupcakes. And he started Cupcakestop.com, a mobile business in New York that delivers baked goods direct to customers. Ekster spoke last week at World Entrepreneurship Day. He talked about his experience starting the company, and the way he relies on social media tools to foster business (video from Fora.tv):
Posted
04-21-2010 9:29 AM
by
Graham Griffith
Filed under: Small Business, entrepreneurship, marketing, Twitter, social media, Facebook, start-ups, cupcakestop.com, mobile business, social media and small business, social media marketing, World Entrepreneurship Day