Godin: The Levy Flight and Understanding Customer Behavior

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Seth Godin shares this diagram at his blog, and tells us it can provide some valuable insight for small businesses:

That's what plotting the Levy flight looks like.  Godin explains:

An animal that forages will hang out in a small area, looking for nuts or berries, then will realize it has used up all the likely sources in this spot. It will then head off in a random direction, walk many paces, and start foraging again.

Think about the animals as customers/visitors to your site, and you'll begin to understand what Godin is getting at.  Read his take here.  


Posted 04-09-2010 8:22 AM by Graham Griffith
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