Genius Design: A Model For Others, or Uniquely Apple?


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Many people attribute Apple's success over the last decade to the company's "Genius Design" approach.  It is a model that many companies would like to emulate, but Nathan Shedroff--interactive media designer and co-founder of Vivid Studios--says only Apple can use "Genius Design," and the process wouldn't work for another company.  Shedroff spoke as part of a panel on the importance of design to business success at Swissnex San Francisco.  Here is an excerpt in which he discusses Apple and "Genius Design."

Watch the full panel discussion at, here.

Posted 03-24-2010 4:25 PM by Graham Griffith
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