David Siteman Garland, founder of The Rise to the Top, guests at Small Business Trends to try to convince small business owners that it is now time to get into video. The cost of entry is now so low--with websites that make posting your video resource-light and relatively easy--that Garland believes that video presents an opportunity that those with lower budgets and smaller staffs have never had before.
One still has to believe that there is a cost to jumping into a new medium and putting out something that harms your brand, but that doesn't diminish the potential marketing benefits of video. Read Garland's post at Small Business Trends here.
Posted
03-03-2010 12:33 AM
by
Graham Griffith